Re-imagining clothing brand discovery for a fast fashion world.
In recent years, the fashion industry has been exposed for its enormous environmental harm and exploitative working conditions. With this issue in mind, I conceptualized Well Worn for my final Interaction Design (ARTG2400) project.
Well Worn is an ethical fashion discovery site that helps users reshape their current brand preferences by presenting more ethical alternatives that are similar in price and style.
To start, I interviewed people in my target audience (adults ages 20-40) about their shopping habits, what they look for in a brand, and their experience with ethical fashion.
My two key takeaways:
This told me that it would be important to design a brand discovery system that would 1) educate users about ethical fashion and 2) offer alternatives that are at a similar price point to the brands they currently shop at.
Shortly after conducting the interviews, I carried out some competitive analysis and storyboarding, which helped inform the features and user flow of the site.
At this point, I was ready to create a lo-fidelity prototype using Axure. With this prototype, I conducted a few rounds of usability testing, which helped me address any unintuitive interactions or confusion in the content architecture.
From there, I pulled together a visual brand for Well Worn and applied it to high-fidelity wireframes. A clickable InVision prototype can be found here!